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Business on wheels from Hungry Wheels?

5000 years ago, we started moving on our feet!
          We left our families in search of food!
          We left our villages in search of food!
          In the early 1900s, we left our countries for food!
 
Then something big changed!
           In beginning 1900s radio came home!
           Then TV came home!
           In 1980s PCs came home!
           In 1990s internet came home!
           In 2005 e-commerce came home!
           In 2010 global art came home!
           In 2018 fresh food still didn’t come home!
Then something moved!
 
1000s of years after we left our caves for food, everything we stepped out for is coming to our homes with Hungry Wheels.


The wheels is probably mankind’s biggest invention, which has no inventor to take credit.

As per records The original wheel was most probably invented in prehistoric times and probably its discovery was repeated many times independently since then. The irony of reinventing the wheel.

Some theorists believe that the wheel may have been inspired by a simple observation of a rolling tree trunk. When a number of tree trunks are placed on the ground close together, and a weight is placed upon them, the object can be moved much more easily. The rolling trunks cause less friction than dragging the object on the ground.

The first wheels were indeed tree trunks. The next development was to use slices of these trunks joined together through an wooden or a stone axle. Later, these wheels became wooden disks cut into a circular shape with a hole for the axle. The oldest wooden wheel archaeologists have found was built somewhere between 3350 and 3100 BC.

Because the first wheels were made from wood, and wood rots and breaks down over time, we can assume that other wheels might have existed earlier.

Wheels with spokes were invented more recently. This type of wheel allowed people to make lighter and faster vehicles. The earliest known examples were from chariots built about 2000 BC. The latest wheel technology will make deflating tyres look very 19the century, it is called the Tweel.

One thing we do know: Since memory the wheel has been solving problems and helping the human race move ahead.

Much after the advent of Industrial Revolution came I.C.E. or the Internal Combustion Engine. Personal mobility was the ultimate miniaturisation of the industrial age, and in many ways the seed for dematerialisation, digitisation and of course cars became the poster child of the Industrial Revolution.

Majority of mankind which had lived in a 50km radius for 1000s of years was now free to go meet a friend in another village, then city, then state and eventually another continent even. It unlocked a freedom of movement which opened up mankind’s world vision, unlocked  desires and created the consumption economy as we know it today. 

However, while mankind moved around businesses remained stuck. As cities became bigger, travel cumbersome and urbanisation the bane of our existence people ventured out lesser and lesser. Convenience shopping radius dropped and ecommerce boomed, almost everything came home in a brown box with black logos, everything except experiences and cars of course. 

Hungry Wheels intends to redesign how businesses and retail in particular use the humble wheel.

Over the next decades, Hungry Wheels promises to bring to your doorstep, your favourite experiences to be enjoyed in the lap of nature.

You no longer need to live in a box, ride down a shaft in a box, sit in a moving box, to go shop in a box and eat in a box. Now shop and eat in nature, as nature intended it to be, outdoors.

(image courtesy: Heritage Transport Museum – Gurugram, India)

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