hungrywheels brand identity

Daily earning with a food truck or pod?

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Open kitchen hungry wheels 04
Scientific design.
Happy experiences.

Average revenue per day has traditionally been a function of a few variables, namely:

  1. Product quality
  2. Cuisine positioning
  3. Brand image
  4. Average price per dish
  5. Parking circuit

Our team has been testing these five plus more parameters, to see if Kitchen PODs mean business. In-depth research for over four years has helped us identify and make the Secret Sauce, which you get as a gift from us, when you start your Kitchen POD. (That’s a topic for another short-article in Edible Memories.)

We have tested the PODs, as we wanted to be convinced ourselves, and see is your monthly earning on Hungry Wheels PODs can match that in a corporate office job, where you sit in the comfort of keyboards at 24 degrees.

Given Hungry Wheels PODs are modern in design, look beautiful, are built with restaurant grade MEP inside, and transform into a 600 square feet mobile hoarding with your brand on the outside – we discovered that the monthly earnings far exceeded our expectation and that of the chefs and brands too.

Before we get there, let us walk you through a part of our own journey of discovery…

Given the Cloud1000 has flexi-design, which means any cuisine can be cooked, we tested various cuisines, these include:

  • Spanish
  • American
  • Japanese
  • Gowda food
  • Mangalorean
  • Dosa
  • Wraps and rolls
  • Burgers and shakes
  • Punjabi
  • Gujarati
  • If you have something you would like to create, just let us know by clicking here.

Upon deeper analysis
we discovered that earnings on the PODS have another variable, the place of parking:

  1. Apartment
  2. Street
  3. Event
  4. Office complex/ IT Park

During these tests, earnings also varied based on how long one POD was parked in a single location, so that variable is divided by duration:

  1. Pop-up (Up to 3 days)
  2. Weekly (3 – 7 days)
  3. Monthly ( 7- 30 days)

We at Hungry Wheels look at business through a simple matrix, the smallest revenue unit of Average Daily Sales (ADS). Across the cuisines listed above, in all the parking locations and within the durations of parking, the ADS has ranged between Rs.35,000 and Rs.85,000 per day (meaning 6 hours or two meals). This ADS has been in the conservative spending, and low revenue market of Bangalore.

So you can imagine our excitement when we found that The Scroll had done a beautiful video on how much a street vendor makes selling South India Dosa in Mumbai.

The Unit Economics are eye opening and a good benchmark on what multiplies you can expect if you are planning to start a Kitchen POD in Mumbai. Given Hungry Wheels PODs give you the unfair advantage of a modern design, beautiful PODs, restaurant grade MEP, and a 600 square feet mobile hoarding with your brand roaming all around the city.


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