fbpx

Does India have a culture for rewarding early movers?

Early movers are those – who rise early and move first, to see opportunities before others.  

At Hungry Wheels we take pride in being called early birds, or pioneers, and even fools. Our foolishly simple aim is – to find more ‘early birds’, more of us who are waiting, more of us who are ready, more of us. Taking another analogy ‘birds of a feather flock together’, if you spend enough time observing nature, you will find that when many early birds flying together – they all win.

While ‘early bird’ or ‘early mover’ seems simple as a concept, it is not easy in real life. Why? Let’s ask the first row of Wildebeest who enter the Mara river for the annual crossing in Africa. Or the thousands of flamingos and geese who migrate thousands of kilometers. Pause for a moment…. imagine what goes through that animal or birds head? If they could talk, they would tell tales of millenia where they were taught that change is inevitable, and if they don’t move with the change, they will die. Yet at the moment of the decision, animal wisdom will complain of millions of risk neurons firing which freeze knees and creates constant self doubt, all of which can mean the difference between life and death. The choice between survival and thriving. The decision between premature end of the business of life, or of discovering new and green pastures.

So, why how come animals and birds become early movers, and human’s wait and watch?

The answer is simple, they choose to live without fear, and trust the fact that if they don’t adapt – they will die anyways. They know that they will die of starvation, if they don’t adapt to the natural and visible change in rain patterns. Humans need to learn from nature, it is natural to be a first mover, especially when the risks associated with the change have been eliminated.

At Hungry Wheels, we have been working hard to discover and mitigate the risks. We know no one invests their heart and hard cash in a business to shut it down and lose it all. Yet 80% of F&B outlets were already shutting within 18 months pre 2020. Passionate foodpreneurs were continuously investing, and losing their savings, family peace and not to mention having to bear the social stigma of failure.

When we spoke with stalwarts to street-vendors, we got one reply, ‘slowly the customer’s stopped coming’. That is an effect, we wanted the causes, the primary risks associated with starting a F&B outlet.

After much work, we managed to distill down to three variables which were leading to shut-downs:

  1. Location of store
  2. Boredom of customer
  3. High rentals


Let’s look deeper at these symptoms and see the risks today:

  1. Location of store: One could choose the best location after research from day zero, yet, anytime after opening the demographics can change, access can become painful, or civic activity eg. road/ pavement/ flyover can hamper demand. None of these are in one’s hand if a store is fixed to a location.

  2. Boredom of customer: There are certain demand patterns which are associated with each location eg. veg/ non veg, regional/ comfort cuisine, western fast food acceptance or openness for experimental dishes. None of these are in one’s hand if a store is fixed to a location.

  3. High rentals: When demand outstrips supply price shoots up, its natural. Plus, once approved – there is no way that more buildings can be added to high demand areas like CBDs, residential areas and office complexes. This variable too is not in ones’s control.



With Hungry Wheels early movers can eliminate the risks associated with shutdowns. How?


  1. Change location of store – Without losing investment, or waiting or investing more.

  2. Customer never gets bored – As you can move where demand is hungry for your cuisine, and discover new customers constantly.

  3. Get ownership – Get your Kitchen PODs on monthly lease and pay zero rentals for your business space, no matter where you operate.


At Hungry Wheels we are building a platform for headache-free entrepreneurship. 

To book a demo on CLICK HERE 

Share on whatsapp
Share on facebook
Share on linkedin
Share on twitter
Share on email