‘Food Tech’ it tracks you, learns about you, feeds you

Mankind’s search for finding its context and new lands of opportunity has been going on since the beginning of life itself. In the past 3-4 decades, we stopped making maps to  find where we are. Instead eCommerce started a new movement of Demand Maps or Heat Maps.

Now, software uses you as a landmark, with humans around you as a triangulation of demand and your food consumption as one of the layers of creating a demand topography. The higher your frequency of ordering, higher chances you are a couchy consumer, hence steeper the mountain of your value to the software.   

Yes, software has been automatically assigning you a value for decades. Thanks to Covid, the maps are more Food and Grocery centric consumption centric. 

At Hungry Wheels we have been collaborating and researching how new cartography would look, over-layed with your food ordering habits. These images are an attempt to showcase how the new Food Cartography looks.

Choose which one is you…


Spot a friend?


Recognise anyone you know?

This is an open project, if you love maps, are a cartographer, or have an insight you’d like to write about with us?

Do share with us.

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